About
Here, you can write a brief introduction to your page. This engages your visitors and answers questions they may have about you.
̌
I solve problems through creative design
I’m a Swiss Army knife of creative, marketing, and tech skills. Backed by 15 years of experience, I translate creative ideas into real-world results.
I developed my chops in the creative world—as a copywriter, designer, and creative director—before expanding into branding, marketing ops and tech, creative services, user experience, digital marketing, performance marketing, social strategy, and more.
I’ve worked in-house, at agencies, for the client, as the client, with startups and Fortune 500 companies alike.
What sets me apart? I drive people, projects, and processes to deliver their full potential. I know how small details impact the big picture. And I create with the customer journey in mind.
In addition to my full-time gig, I’m a freelance editorial writer featured in Forbes, Fortune, Entrepreneur, Architectural Digest, and other publications.
Let’s connect
My skills include
Creative Direction
Creative Services
Brand Marketing
Brand Development
Omni-Channel Campaigns
Digital Marketing
Marketing Strategy
Marketing Operations & Technology
Marketing Budgets & Planning
Marketing Research & Testing
Data Analytics
Business Development
Copywriting
Conceptual Ideation
Social Media Marketing
Performance Marketing
Paid/Owned Media
Broadcast Campaigns (Video/TV/Radio/Streaming)
Presentation & Layout Design
Project Management
Vendor Management
E-Commerce
User Experience/Customer Experience (UI/UX)
Site Experience
Email Marketing
Web, Landing Pages & Microsites
CRM
Shopper Marketing
Photography
Graphic Design
Agency Management
Talent Development
Creative Processes
Product Launches & GTM Strategies
Production/Photoshoots
Where I currently call home
2021 - CURRENT
Creative DIRECTOR
OCCAM MARKETING, DALLAS, Texas
From concepts to fully-integrated campaigns, I deliver creative direction that gets results but still get my hands dirty writing broadcast, social, and digital.
I lead creative development for Comerica Bank—including sports sponsorship programs with NFL, NHL, and MLB teams.
A few places I’ve worked along the way
2019 - 2021
DIGITAL MARKETING STRATEGIST
Freshbenies, Plano, Texas
I bridged the gap between marketing and tech for one of the nation’s fastest-growing private companies.
That means I developed digital marketing campaigns, improved CRM, and managed our entire user experience—including our AI, app, member portal, and website—while managing my off-shore tech team.
2017 - 2019
Brand Creative Manager
Rug Doctor, Plano, Texas
As creative-slash-marketing director, I drove all functions of marketing—from managing media buys, marketing campaigns, and creative agencies to writing, designing, and developing content with my team.
Plus, I planned and produced fully-integrated marketing campaigns for two successful national product launches.
2016 - 2017
Associate Creative Director
Ansira, Dallas, Texas
I took the lead on major concepting projects, print, and digital campaigns for clients like Chili’s, Whole Foods, and Rent-A-Center, while managing my own team.
Even better: I learned the art of partnering with and presenting to creatives, account management, and C-level clients.
2015 - 2016
Senior Copywriter
Propac Agency, Dallas, Texas
I handled the little stuff (print and digital POS) and the big stuff — development of shopper marketing programs, concepts and white papers, and even corporate charity campaigns.
Plus, I mastered PowerPoint to become the studio’s go-to presentation designer for clients like Frito-Lay and PepsiCo.
2013 - 2015
CREATIVE COPY MANAGER
JCPenney, Plano, Texas
I helped rebrand one of America’s oldest and most well-known retailers. A senior team member, I did double duty as a lead creative writer managing my own team of copywriters.
I wrote swaths of editorial and promotional copy, plus served as a liaison to strategy, production, and more.
2010 - 2013
Copywriter
JCPenney, Plano, Texas
My first step into the creative world. I refined my writing skills and learned to translate copy and design into creative concepts.
Eager for experience, my hard work earned me a lead spot on JCPenney’s creative concepting team.
My favorite clients proudly include
And I’ve been featured in
