CREATIVE DIRECTION, BRANDING & COPYWRITING

Black Iron Crossfit WOD Wars

Black Iron CrossFit ‘WOD Wars’ Support

DIGITAL, SOCIAL MEDIA, AND COLLATERAL

Copy & DESIGN: Kerri McCluskey


A fun project that combined two things I totally love: CrossFit and pop culture.

When Black Iron needed a unique concept for their annual CrossFit competition, I knew Star Wars would be a fun fit.
This campaign quickly grew from a few vector graphics into social media, event support, custom apparel, and more.

 

SOCIAL MEDIA & DIGITAL

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Instagram Post Image

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FAcebook Profile Picture

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FACEBOOK EVENT COVER PHOTO

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Instagram Content

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Instagram Content

 
 

APPAREL DESIGN & EVENT SUPPORT

Thanks to Ten Cow for their amazing screen printing services.

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Competition shirt design

Original Competition Shirt Concept