CREATIVE DIRECTION, BRANDING & COPYWRITING

Comerica Bank Retail Reimagined

Comerica Bank Retail Reimagined

BROADCAST, SOCIAL, DIGITAL & PRINT

COPY: KERRI MCCLUSKEY/OCCAM MARKETING
ART DIRECTION: Kerri McCluskey/OCCAM MARKETING

From creating the name behind Comerica’s new SmallBizCo-op to branding the new service with its own look and voice, I worked my tail off on this fully-integrated campaign.

Watch the :30 spots for broadcast, streaming, and paid social platforms. Check out our paid social media campaign and landing page. Plus, see other elements below.

:30 BROADCAST / YOUTUBE ADS

 

STATIC social media POST & :15 VIDEO STORY

Facebook & Instagram

 

STATIC SOCIAL MEDIA POSTS

Facebook, Instagram, Twitter & LinkedIn

 

Full Page Print Ad

Dallas Mavericks & Texas Legends Programs

 

QUARTER-PAGE PRINT AD

Dallas Mavericks & Texas Legends Programs

PAID SOCIAL POST

Facebook & Instagram

PAID SOCIAL POST

Facebook & Instagram

ORGANIC SOCIAL POST

Facebook & Instagram

STATIC & VIDEO PAID/ORGANIC SOCIAL

Instagram & FACEBOOK

#%-&GgWwOoqQLlAaSs680