Comerica Digital Tools Campaign

SOCIAL MEDIA & OTT/CTV

COPY & ART DIRECTION: KERRI MCCLUSKEY

Challenged to build brand awareness with a limited budget, I leveraged stock footage to create compelling digital assets for social media and streaming TV—including YouTube and Hulu.

Check out the full OTT/CTV spot above, and see the :15 Facebook video spot and Instagram story below.