CREATIVE DIRECTION, BRANDING & COPYWRITING

Go Local Guidebook

Go Local Membership Guide

8.5x11” Guidebook

Copy, graphics & Art Direction: Kerri McCluskey

Go Local manages branding, marketing collateral, and more for local North Texas based businesses. This project required an entire design overhaul of an existing sales guide. I refreshed copy voice, corrected flow, and redesigned the entire guide with new graphics, type, and even vector illustrations.

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