JCPenney Rebrand: Direct Mail

9x9” CATALOG
FEBRUARY 2012

Copy: Kerri McCluskey
ART DIRECTION: VARIOUS

A total departure from all prior JCPenney marketing, this vibrant direct mail catalog was the company’s very first piece of print marketing after the infamous rebrand. I was honored to join two other talented writers and a small team of senior art directors to concept and create this perfect-bound, 96-page book.

See Ad Age and Business Insider’s coverage of the rebrand and marketing for more information.