Rent-A-Center Book of Trust

10x10” BrandING GUIDE

Copy: Kerri McCluskey, Terri Jabrowski
Art Direction: Lara Suess

With a business model featuring both corporate-owned and franchised stores, Rent-A-Center needed the right tools to keep their branding tight. We partnered with Rent-A-Center’s corporate marketing team to define the brand’s DNA and develop a comprehensive guide for all associates to use to stay on-brand.

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