Rug Doctor ‘360 Rentables’
Outdoor Cleaning Digital Campaign

Paid Social, video, website content, and more

My role at Rug Doctor allows me to see projects through from soup to nuts.
I planned a full 18-week schedule of digital support to include paid and organic
social, paid search, display, and other elements and created much of
the copy and graphic content to support each tactic.

:30 SPOT FOR PAID SOCIAL CAMPAIGN

ART DIRECTION: KERRI MCCLUSKEY, CHRISTOPHER STEWART
VIDEOGRAPHY: AGGIE BROOKS

Talk about scrappy marketing. With a team of just three people, I staged, shot, and even starred in this short video
for this 6-week paid social campaign. This is just one tactic we'll deploy in the major digital marketing program
planned for the summer, which will also include additional paid video content to run throughout a second flight.

CUSTOM LANDING PAGE AT RUGDOCTOR.COM
& RUGDOCTOR.COM MAIN SITE HEADER

PHOTOGRAPHY, ART DIRECTION & COPY: KERRI MCCLUSKEY
GRAPHIC DESIGN: LOOMIS

‘360 Rentables’ launch email & PAID SOCIAL BOOSTED FACEBOOK POST SLIDESHOW

PHOTOGRAPHY, ART DIRECTION & COPY: KERRI MCCLUSKEY
EMAIL GRAPHIC DESIGN: LOOMIS
MEDIA: CHIEF MEDIA

A mix of national and geotargeted elements will roll out messaging all summer long.
Targeted emails, paid social, and radio do the heavy lifting to drive awareness in rentables markets.