United Way Frito Lay Giving Campaign
United Way Annual Frito Lay Giving Campaign
Corporate charity campaign concept and deliverabLes
Concept and Copy: Kerri McCluskey
Art Direction: Garret Kronik
Each year, Frito-Lay corporate hosts the largest annual corporate donation drive in the country. I was honored to put together the concept, as well as the elements, to support their 2016 United Way Giving Campaign.
Called Building a Better Future, the idea behind the campaign was encourage employees to change the future bit-by-bit — or block-by-block.
OVERSIZED WINDOW DECALS
LOCATED AT ENTRYWAY OF FRITO-LAY HEADQUARTERS
““We’re Building a Better Future For Our Community — Block-by-Block.
We have the power to improve the health, education and financial stability of our community—the building blocks essential for a better quality of life.””
